Wyndham Hotels and Resorts leaned heavily on their “Count on Me” culture during recovery from the pandemic. They take their commitment to their employees, owners, and guests seriously and strive to create an environment that is safe, healthy, and supportive for anyone who walks in the doors. To accomplish this, Wyndham’s management team relied on data from Cvent Business Intelligence to make informed decisions about staffing, advertising, and training. They encouraged their team members to take advantage of training and education opportunities through Cvent to prepare for the resurgence of travel and events.
The Cvent products that we depended on were some of the business intelligence products, the market data products, and the competitive set data that we were able to get from those reports. We were able to focus on specific markets where we saw demand still happening and deployed against those markets. We were able to be even more nimble than before. We have put together promotions that are capturing the demand that's happening today.
CHALLENGES
Making smart global decisions during a pandemic
SOLUTIONS
Data-driven diversification with Cvent Business Intelligence
RESULTS
Connecting groups with hotels via the Cvent Supplier Network
