2025 event professional and marketer categories

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Ace of Spaces

Efficiently Sourcing Venues and Managing Space to Create Exceptional Events

This category highlights nominees who rely on Cvent Exchange solutions to foster successful, highly collaborative relationships with venues and vendor partners. This may include sourcing venues through the Cvent Supplier Network, efficiently diagramming space using Cvent Event Diagramming, or automating room block management with Passkey. Nominees may also use the Cvent Vendor Marketplace to optimize vendor sourcing. These organizations successfully demonstrate how they are leveraging any or all of these solutions to maximize these relationships and drive measurable results across their organization.

Criteria: Must use Cvent Supplier Network, Event Diagramming, and/or Passkey solutions for venue management and relations. May also use Vendor Marketplace. Submissions should highlight the qualitative and/or quantitative impact of using these solutions, such as time or cost savings.

Trade Show Trailblazer

Excellence in Opportunity Conversion

This award recognizes marketing and sales teams that excel in transforming one-to-one conversations into valuable prospects. These organizations skillfully merge cutting-edge lead retrieval and meeting scheduling techniques to empower sales representatives, optimize lead management, and generate engagement that drives event conversions. Nominees demonstrate exceptional proficiency in leveraging technology to streamline processes, capture high-quality leads, coordinate crucial stakeholder meetings, and track ROI at events they attend (trade shows, conferences, networking events, etc.).

Criteria: Must use Cvent’s iCapture and/or Jifflenow products to automate lead capture and meeting scheduling. Submissions should demonstrate measurable impact on lead quality, lead volume, and post-event conversions that contribute to marketing and sales success.

Marketing Mastermind

Best Event-Led Growth Strategy

This award honors marketers who harness the power of events as a core driver of business growth. These innovators go beyond filling seats by leveraging a diverse portfolio of events to generate pipeline, drive revenue, elevate brand presence, and deepen connections. They’re fluent in data, using event insights to guide strategy and track impact across the marketing funnel. From strategic integrations to measurable outcomes, these leaders prove the ROI of event-led growth with clear metrics that demonstrate their impact on organizational success.

Criteria: Must use one or more Cvent solution with at least one MarTech integration to support marketing efforts. May include the use of Splash. Submissions should highlight data-backed impact across the marketing funnel, showing how event-led growth directly drives business outcomes like revenue, brand awareness, and engagement.

Pivotal Partner

Cvent Partner of the Year

This award recognizes Cvent Partners who harness the power of the platform to create unparalleled experiences for their clients. These partners use event technology to demonstrate industry-leading expertise in driving stellar attendee experiences, improving efficiencies, and demonstrating clear return on investment for their clients.

Criteria:  Must be a travel, events, and meetings management agency or Alliance Partner with an active Cvent agreement. Must demonstrate use of Cvent solutions to power successful client events. May also include use of integrations. 

The Rookie

Cvent Rookie of the Year

It doesn’t take long to see positive changes in meetings and events at an organization that has rapidly and successfully implemented new technology. Nominees in this category may be new to the Cvent platform, but their strong adoption of Cvent technology is quickly transforming their event planning process. These nominees are already showing impressive results across their events portfolio and paving the way for further success within their organization.

Criteria: Must use one or more Cvent solutions to manage their organization’s events. Must have signed their first Cvent agreement no earlier than January 1, 2024. 

Cvent Superstar

Cvent Advocate of the Year

This individual “people’s choice” award recognizes a single Cvent super user who is accelerating their organization’s success by actively engaging with Cvent solutions and programs. Voted on by members of the Cvent community, this award highlights Cvent users who may be found strengthening their skills through training and certifications or collaborating with others in the Community. They might offer product feedback through user research or beta testing, or even share their experiences by speaking on a webinar or at an event like Cvent CONNECT. They are championing the use of Cvent technology across their network through their appreciation of—and passion for—the power of the platform.

Criteria:  Must be an active Cvent user. Please note this is an individual award.

Power of the Platform: Single Event

Best Use of the Cvent Platform for a Single Event

Event technology is pivotal to the success of any important, complex event. Nominees in this category know manual processes or disconnected point solutions can result in inefficiencies for both the organizer and attendees. They embrace the power of the Cvent platform to more efficiently manage the entire event lifecycle and meet – or even exceed – their goals. They’re also using event tech to measure and prove event ROI.

Criteria: Must demonstrate the use of three (3) or more Cvent solutions to power a single complex event with measurable results. May also include the use of integrations.

Power of the Platform: Total Event Program

Best Use of the Cvent Platform across a Total Event Program

This award recognizes the talented event architect who uses Cvent solutions across their entire events program. They understand the critical role of an integrated event technology platform to more efficiently execute multiple event types and formats while scaling their event programs. This includes the vast majority of meetings and events an organization hosts and attends – large and small – across event formats. These nominees rely on Cvent as the single source of truth to help execute at scale and drive measurable ROI for the business. They know the Cvent platform is an indispensable tool for marketers and event professionals alike who are optimizing the event channel to reach, engage, and convert attendees into customer leads and sales.  

Criteria: Must show demonstrated use of Cvent solutions across an organization’s events program to drive measurable results. May also demonstrate use of integrations.

The Impact Icon

Best Use of Cvent to Create Meaningful Impact

More than ever, events are helping to drive real-world impact. Nominees in this category are harnessing the power of event tech to deliver powerful experiences that create positive social change. They may use Cvent to foster more inclusive events, provide accessible experiences, support sustainability goals, or drive attendee action for social good. Most importantly, they rely on event tech to power meaningful event experiences that deliver extraordinary outcomes.

Criteria: Must be an active Cvent user utilizing one or more Cvent solutions to create demonstrated real-world impact.

Hotel & Planner Collaboration Award

Delivering Unparalleled Event Experiences

 Collaborative relationships between event professionals and their choice hotel, hotel chain, venue, or destination marketing organization require meaningful conversations. This joint award honors event and hospitality professionals who together create brilliant events by proactively problem-solving and seamlessly deploying technology to save time and drive efficiencies – all while fostering a strong business relationship.

 Criteria: Must demonstrate the use of at least one Cvent solution in collaborating to manage successful events, such as Cvent Event Diagramming or Passkey.

*Please note this award is collectively shared between event and hospitality professionals.

Hear what it means to be part of the Excellence Awards

"We're so excited about being an awards finalist! It really highlights the hard work our team and our whole department put into this event. When you see the different brands we are in company with, it's a big honor to be recognized on that stage." 

- Jennifer C., Alkami Technology

"As someone who has been working with Cvent for over 10 years, being an awards finalists is really important to me. It just makes me feel very validated about what I do and what I'm contributing to the organization."

- Lacey R. Catalyst

"We're thrilled to be a finalist! With us being a smaller organization, it just credits the work that we do. We are a small team but have a big impact, and I think that's one of the things that will show if we should win." 

- Brandon J., Children's Trust

"We have been a Cvent customer for one year now, and it was eye opening to realize we do all this work but we don't take the time to stop and celebrate. So it's just been really special to do the submission and hopefully, we win!" 

- Richelle W., Docebo